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The Good Trade published a first-person test of 11 clean makeup brands, based on 15 days of wearing products during everyday routines. The reviewer singled out ILIA’s Soft Focus Blurring Blush and mascara for staying power, but the supplied report does not provide a complete, comparable wear-time ranking for all 11 brands.
The Good Trade has published a first-person test of 11 clean makeup brands, with its reviewer reporting that some products—including ILIA’s Soft Focus Blurring Blush and mascara—held up through the day. The report describes a 15-day trial of makeup worn for video calls, errands and other everyday activities, but the available material does not give standardized wear-time measurements or a full results table for all 11 brands.
The reviewer said she researched and tested products from 11 brands over 15 days, applying makeup each morning as part of a return to getting ready before work-from-home days. She described the products overall as light and suitable for everyday looks, rather than heavy, full-glam makeup. Those are personal observations, not results from a controlled or independently replicated product study.
For ILIA, the reviewer said the Soft Focus Blurring Blush stayed all day and described its mascara as lengthening with “serious staying power.” She also praised the brand’s glosses for their dewy finish and pigment. These comments identify the products she favored, but the report excerpt does not specify the exact number of hours worn, the conditions of testing or how wear was evaluated.
The report also highlights Merit Beauty, describing its products as easy to apply and long-wearing. The reviewer said Merit’s Great Skin Serum worked as a hydrating, dewy primer and that she had repurchased it. The supplied excerpt cuts off during her comments on the Perfecting Complexion Stick and does not include the complete reviews or findings for the other brands.
What the Wear Tests Tell Shoppers
The report gives shoppers first-person guidance on everyday wear from someone who tested products in a routine that included work calls and outings. Specific product notes can help readers narrow a crowded market, particularly those seeking lighter makeup rather than full coverage. The distinction between a reported personal experience and a measured performance claim matters: “stayed all day” is the reviewer’s description, not a result supported here by timed comparisons across brands.
It also offers a practical reminder that “clean makeup” does not by itself predict how a product will perform. The article discusses ingredients, brand practices and product feel alongside wear, but consumers may weigh those factors differently. A user’s skin type, climate, application and chosen routine can affect how makeup wears, and the source material does not establish that these products will perform the same way for every buyer.
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How the 15-Day Test Worked
The Good Trade frames the article as a personal product guide based on research and hands-on use. Its reviewer explained that working from home had largely displaced her morning makeup routine; during the test, she said she washed her face, got dressed and applied makeup each day. This provides some everyday-use context, but the supplied account does not lay out a formal protocol, product-by-product wear schedule or controlled comparison.
The publisher also discloses that its editors research and test products and that it may earn a commission from purchases made through some links. That commercial disclosure is relevant to readers evaluating a shopping guide; it does not, by itself, establish whether a recommendation is accurate or inaccurate. The provided report names ILIA and Merit Beauty in detail, while its headline says 11 brands were tested.
““Their Soft Focus Blurring Blush stayed all day.””
— The Good Trade reviewer, on ILIA
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What the Report Does Not Measure
The supplied report material does not identify all 11 brands or provide their complete reviews, so it is not possible to reconstruct a full ranking from it. It also does not define what “all day” means in hours, describe a consistent method for checking wear, or compare products under matching conditions. The reported outcomes should be read as individual impressions, not proof that one brand outlasts another.
The source material does not establish how results might vary by skin type, weather, application technique or other products worn underneath. It also does not substantiate broad health or safety conclusions about products labeled “clean” or “nontoxic.” The report lists brand and ingredient claims, but the excerpt offers no independent evaluation of those claims.
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Check the Full Brand Reviews
Readers seeking a complete account would need the full Good Trade article, including the entries for all 11 brands and any linked product reviews. The supplied material gives no indication of a follow-up test, new measurement or forthcoming update. For now, the available findings are the reviewer’s 15-day personal experience, with ILIA’s blush and mascara singled out for wear and Merit praised for ease of use and its serum primer.
Anyone comparing products can use those details as a starting point, then check current product information and decide whether the reported finishes and routines fit their own needs. The article does not provide a universal recommendation or a controlled answer to which clean makeup brand lasts longest.
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Key Questions
How many clean makeup brands were tested?
The Good Trade headline and report say the reviewer tested 11 brands over 15 days. The supplied excerpt provides detailed comments on ILIA and Merit Beauty but not the complete entries for all 11.
Which products did the reviewer say lasted all day?
The reviewer specifically said ILIA’s Soft Focus Blurring Blush stayed all day and described ILIA’s mascara as having “serious staying power.” The report excerpt does not give timed wear data.
Was this a controlled comparison?
The source describes hands-on testing and research over 15 days, but does not provide a controlled protocol, standardized scoring or matching conditions for each brand. Its findings are best understood as the reviewer’s personal experience.
Did the report name a single best brand?
The supplied material praises ILIA’s range and calls Merit Beauty a new overall favorite for the reviewer, but it does not provide a complete comparison or enough information to verify a single overall winner across all 11 brands.
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