Many do not consider themselves creative. Erroneously associating creativity with only those in the arts— musicians, artists, actors and poets. Failing to value the creativity many of us exhibit daily. The cook who creates a new recipe by the addition or deletion of ingredients from a recipe that has been in the recipe box for years. Business innovations that improve distribution methods, the financial health of the business, or employee moral. The gardener who transforms barren land into a green oasis.
Creativity isn’t a talent or skill. It’s a lifestyle of innovation, exploration and dreaming. A flexibility and willingness to go beyond the routine— the status quo. Eagerly embracing the impossible and the unknown. Confidently creating a new reality.
Although the creative process differs amongst individuals. There are common underlying components of the creative process.
Preparation Stage (conscious mind)
- Searching for relevant information from a variety of related and unrelated sources.
- Allowing your imagination to roam. The sky is the limit.
- Judgments of right or wrong are irrelevant.
Incubation Stage (primarily the unconscious mind)
- Processing all you have gathered.
- Allowing ideas to freely recombine with other ideas in novel patterns and unfamiliar associations.
- Incorporating emotions and the deep imagery of the five senses.
Translation Stage (Combination of both the conscious and unconscious mind)
- Transforming insights into an action that is useful to you and others.
Quit believing the lie you’ve been told or personally believe about yourself. You are creative. But like anything in life. If you don’t nurture creativity, it will become dormant or die. Something I’ll discuss Monday.
The video below is Steve Jobs 2005 Stanford commencement address. A man whose advances in digital technology will probably never be equaled again by a single individual is someone who knew a thing or two about the creative process.
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